Demandware - Bazaarvoice Cartridge Decoupling by Using Tealium and Commerce Connect

Scope

We are implementing a Bazaarvoice integration with our Demandware ecommerce platform. For general Demandware customers, that require installing and configuring the Demandware Bazaarvoice Cartridge from the Demandware Marketplace.

For us, we are slightly ahead in our game plan and we can do something a bit more advance. We use Tealium for our tag managment and Commerce Connect for our feed integration. Therefore, we can put our Bazaarvoice beacons in Tealium, and our product feed from Commerce Connect. Then our Demandware implementation became a simpler implementation with just the review containers and the submission isml template.

Technical

In a nutshell, we are implementing a bunch of Bazaarvoice products and we distributed some of the responsibilities to other products depending on what is required.

The general idea of the above is to leave the html changes in Demandware, put all javascripts in Tealium, and create feed jobs that run from CommerceConnect.

SEO is implemented within the Demandware cartridge.

Product Catalog Feed is moved to Commerce Connect - The same platform that we use to manage our eBay or Google feed. We can setup a new channel with the Bazaarvoice type.

Question and Answer / Ratings and Review are split into both Demandware and Tealium. The bvapi.js tag will go to Tealium, but we need to implement the html containers or initialize the inline ratings in Demandware.

ROI Beacon is basically a javascript call to do $BV.SI.trackTransactionPageView(). This is achieved via Tealium.

For Submission form, this is a piece of stand alone Bazaarvoice component for customer to submit reviews, so I leave everything in Demandware including the javascript. It is implemented in the Demandware cartridge as Bazaarvoice-Container pipeline.

We also made some UI changes to include our company header in the container. Container URL is done via Config Hub.

Conclusion

There were a few hurdles during this process, but as our ecommerce system grow and integrate with many vendors, it is essential to setup all this foundation correctly.

By decoupling some of the job responsibilities to other vendors, our ecommerce system can focus on strategy and planning, while leveraging our vendors to help us managing our tags, product feeds or product reviews.